HEMA

[Michael]

I don't know anything about HEMA, but a friend just sent me the following and I thought I'd share. This company has a sense of humor....and a creative web designer!

HEMA is a Dutch department store. The first store opened on November 4, 1926, in Amsterdam . Now there are 150 stores all over the Netherlands . HEMA also has stores in Belgium , Luxemburg, and Germany . In June of this year, HEMA was sold to a British investment company, Lion Capital.

Take a look at HEMA's product page (http://producten.hema.nl/). You can't order anything, and it's in Dutch, but just wait a couple of seconds, and watch what happens. Don't click on any of the products pictured, just wait. Be sure you have your sound turned up.

[Queen of Blades]

Cute.

[sparky5693]

Wow... that's some ingenious marketing. Very well done, and an amazing idea.

[iamdarkangel2005]

That was actually fun!...

Let's Do It Again! YEEPEE!!!

Nice Find!

[Reformation Student]

Very cool!! Thanks for the post.

[Singapura]

HEMA stands for "Hollandsche Eenheidsprijzen Maatschappij", Dutch Unitified Prices Company. It used to be a bottom range discount store but in the 90's they had a makeover and they're now very trendy. I miss their smoked sausage "rookworst" :(

[Queen of Blades]

Sounds like they went from Wal-Mart to Target.

[TstebinsB]

I don't remember the last time I saw such innovative marketing. That was fantastic!

[iron maiden]

Nice post....evidently I had the sound turned up too high, and when the glass fell over, it scared the hell outta me.:ashamed001

[PalmettoB]

Rube Goldburg lives!!

[herzi]

I know the HEMA Razor blades. They are very good.

[crackstar]

I know of one very, very cheap drugstore chain in Holland called Kruidvat.

[moviemaniac]

I like that site :D

[IsaacRN]

That was pretty nifty

[Padron]

Pretty neat indeed, never seen anything like that :cool:

[ROCKET56]

Thanks for sharing
ROCKET