Michael
06-13-2007, 12:26 AM
Wal-Mart announced that they will soon be offering customers a new discount item... Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E & J Gallo Winery of California, to produce the spirits at an affordable price, in the $2-5 range.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for cheap wine", said Kathy Micken, professor of marketing. She added, "But the right name is important."
Customer surveys were conducted to determine the most attractive name for the Wal-Mart brand.
The top surveyed names in order of popularity are:
10. Chateau Traileur Parc
09. White Trashfindel
08. Big Red Gulp
07. World Championship Riesling
06. NASCARbernet
05. Chef Boyardeaux
04. Peanut Noir
03. I Can't Believe It's Not Vinegar!
02. Grape Expectations
And the number 1 name for Wal-Mart Wine:
01. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum), or red meat (Squirrel).
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for cheap wine", said Kathy Micken, professor of marketing. She added, "But the right name is important."
Customer surveys were conducted to determine the most attractive name for the Wal-Mart brand.
The top surveyed names in order of popularity are:
10. Chateau Traileur Parc
09. White Trashfindel
08. Big Red Gulp
07. World Championship Riesling
06. NASCARbernet
05. Chef Boyardeaux
04. Peanut Noir
03. I Can't Believe It's Not Vinegar!
02. Grape Expectations
And the number 1 name for Wal-Mart Wine:
01. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum), or red meat (Squirrel).